Over the past 15 years Joshua Lifrak has worked with elite athletes and corporate leaders to help them perform at their highest levels. He has also been instrumental in helping transform organizational cultures to create an environment for optimal development and growth. He is currently the Major League Mental Performance Coach for a MLB team and during the past 5 years he served as Director of the Mental Skills Program for the Chicago Cubs where he created, designed and implemented the most robust mental skills program in Major League Baseball. There he was in charge of helping all the members of the Chicago Cubs reach their full potential – both as players and as a people. Prior to joining the Cubs, Josh was at IMG Academy in Bradenton, FL, where he spent 10 years building mental skills training programs. In addition, Josh has worked with MLB players, NBA and NFL draft picks, the US Soccer U-17 Men’s National Team and many college programs, including the Florida St. football and basketball teams, and the USC football and 5-time NCAA champion Men’s tennis team. Josh earned a BA in Sociology from University of Rhode Island and a Masters in Exercise Science with a concentration in Sport Psychology from Ithaca College.